Mar 2, 2023
Thanks for writing this and passing along this new terminology of SGAI (at least new to me.)
Under the hood, SGAI is using HLS Interstitials, correct? (At least I believe that would make sense with what I understand of Disney's architecture.)
The other major benefit that I don't think was mentioned here is that start-up time can be drastically improved from SSAI. Essentially, acting in the same way as CSAI with ad resolution happening near the time of the ad break itself.